Client: Footnoting History
Brief: Assist in logo redesign for a popular history podcast. Their logo was created years ago before they became popular and was in need of an update. With over a million podcast downloads, the company needed a new look that reflected their prestige in the industry.
Challenge: Creating a new logo that maintained the original logo's aesthetic. Footnoting History's logo is primarily seen in a iTunes podcast listing, and listeners associated the lime green color of the old logo with the company. Obviously, the lime green had to go. I can think of no color that represents a historical aesthetic less.
The new logo had to be bold and easily distinguishable, as it is so often seen as a tiny rectangle.
Solution: A quill is used to reference writing and footnotes from centuries ago. It was decided that the green had to stay in some capacity, so I lobbied for at least a more muted, elegant sage green. The new logo has flexibility where the old one didn't - it can be used in merchandise, banners, apps, posters, etc.
Merchandise photos property of www.teepublic.com/t-shirts/footnoting-history
Web screenshot property of www.footnotinghistory.com