A series of three ads promoting new products for 2017. Ads needed to be eye-catching, unique from competitor pieces, simple, and (most importantly) include a pain-points headline.
Pieces would be used in trade shows, print media, and as face-to-face sales tools. An option for web banners was also included.
The ads needed to have a consistent aesthetic, since they all fall under the same brand, but appear different enough to stand on their own.