Client: Three Avocados Coffee Company
Brief: Create a design for the Three Avocados anniversary t-shirt
Challenge: Three Avocados isn’t just any old coffee company. They are a non-profit, providing charity for clean water and education initiatives in developing countries. This aspect of the company provided a unique challenge in creating a design that would represent both the product and the philanthropic story behind the product.
Solution: Using a 60s aesthetic, the words of two main charitable causes were used to create the shape of a coffee bean. This merged the story and the product together in a compelling way.