Client: CU Service Network
Brief: Create a brand identity and collateral for the educational arm of the organization, which will serve three purposes: (1) thought leadership, (2) corporate brand awareness in a new market and (3) ultimately lead generation. A complimentary resource hub unique to the credit union industry, the University contains six separate schools based on content type to attract a variety of learners. Driving visitors to the University would be a top priority at trade shows, and intimate, service-specific seminars would be held throughout the year.
Solution: The University was ideal candidate for a fun, rich brand filled with movement and illustration. I selected a traditional collegiate crest for the logo, which universally depicts education. Bright colors and a cursive font add informality.
The trade show collateral was equally bright and bold, and hand-drawn illustrations ensured the collateral was totally unique.