Client: Vincent Lighting Solutions
Brief: Create a unique logo for the company’s 40th anniversary celebration. The client requested a hand-drawn, bespoke aesthetic.
Challenge: Creating a detailed logo that would work well in a gamut of applications, from being enlarged on a banner to foil printed on napkins.
Solution: I drew a bold, calligraphy-style icon that allowed the “40” to be front and center. On larger applications, the corporate logo and text could be displayed, and on smaller applications, the “40“ could stand on its own.