Collaboration with Clarence Low of the Asian Chamber of Commerce
Client: Minority and Women’s Chamber Coalition
Brief: Create a logo that would represent all six different Chambers of Commerce in Colorado (Asian, Hispanic, Gay and Lesbian, Native American, Women, and African American) as they banded together under one coalition.
Challenge: They key was to design not just dynamic and powerful logo, but also a neutral one. For example, two of the Chambers of Commerce used red as their branded color. One used green and purple. This logo needed to be non-partial to one group in specific and stand on its own. This created restraints in color, font and style options, among others.
Solution: A logo was created to look completely different from any of the others, incorporating a strong geometric aesthetic. Trusted blue and black are neutral, and the logo is neither too masculine nor feminine.