I’m seeing green.
I’m not jealous. I’m just living in 2017 – and the Pantone Color of the Year is Greenery (15-0343), a lovely young leaf color. It’s the color of renewal, life, nature, freshness, and all other late-April sun-dappled days. And are banks and credit unions using it?
Green is a tricky color to get right in conservative-leaning industries, and I am fascinated to see how my financial services industry is incorporating this color. For the past five years I’ve worked as a marketer and graphic designer for credit unions, and seen my share of FI brands. I haven’t seen much green. It’s a perky, young color, and most FIs haven’t wanted to be perceived as these things.